Measurement basics: choose useful marketing metrics
A small set of clearly defined metrics is more useful than a dashboard nobody can explain.
Analytics
Analytics
Marketing analytics and measurement articles to help you understand what your reports actually show. Explore conversions, qualified enquiries, costs and the limits of attribution.Use the beginner measurement guide to define your funnel, then review the marketing metrics checklist. Our examples distinguish visits and interactions from business outcomes and clearly label illustrative figures. Good reporting explains uncertainty and supports a sensible next decision.