Before you spend: a Google Ads launch checklist
Set a goal, check conversion tracking and match the landing page to the promise in your ad before increasing your budget.
PPC
PPC
Google Ads and PPC articles for business owners and marketers planning better paid search campaigns. Explore launch preparation, landing-page relevance, conversion definitions and qualified lead reporting.Begin with the Google Ads basics guide, then work through the campaign launch checklist. Already running ads? Review enquiry quality alongside spend and clicks. Advice is contextual, and advertising outcomes depend on your business and implementation.
PPC
Clicks are a signal. Qualified leads are the goal.
Build a reporting habit that connects advertising activity to business outcomes, rather than treating every click as success.